Sports Betting in Kentucky Begins in September

In the latest iGambling industry news, sports betting in Kentucky begins in September, and there are a lot of operators who are interested in joining the market. According to the Knetucky Horse Racing Commission, they already have in hand applications from online sportsbook operators as well as licensed horse racing tracks.

Given how other gaming forms are popular in the state, the entry of both retail and online sports betting will be able to give residents a new platform to enjoy, and generate tax funds for the state as well. More than a dozen operators want to get in the market and earn from it as well.

If you want to become a bookie, you need to know the market well to be able to offer the right products for your customer base. For Kentucky, horse racing has long been popular, but residents are also passionate about their sports. And since they will offer both retail and online wagering, people will have access to convenient betting products.

Sports Betting in Kentucky to Go Live in Time for Football Season

Just last March, Governor Andy Bashear signed House Bill 551, which legalizes sports betting. According to the information on the market, September 7 will be the launch date for retail sports betting, while online sportsbooks will go live on September 28.

If you look at your pay per head sportsbook’s lines in the past, you will see that September is a very busy month as the NFL season kicks off in that month. However, the Kentucky timeline will give retail betting an advantage. The NFL 2023 season will start on September 7, so there will be more than a two-week delay for online sportsbooks to take in NFL bets.

The Racing Commission will start reviewing and approving applications towards the end of August. According to estimates, Kentucky expects to generate $23 million in annual revenue. If sports betting performs well enough in the state, $23 million might actually end up to be a conservative estimate, if we compare it to what we are seeing in states that offer both online and retail sports betting.

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