What To Do Before Offering Bonuses in Your Bookie Business

When you are running your very own online sportsbook, you need to be able to entice players to join you. You also have to be competitive with other sportsbooks, so you that players will join you instead of others. The common factor in both of these statements, is that offering bonuses in your bookie business is the primary way to do this. Bonuses offer a direct way to get players to join your sportsbook, and they get rewarded for doing so.

Later on, you can reinforce these bonuses through milestones, special bonuses, event bonuses, and more. If you are using a bookie pay per head software, then this will be very easy for you to do. Of course, all of the bonuses will be coming from your pocket. Consider it an advertising or marketing expense, since it technically is a marketing strategy. But there is a way for you to guarantee that you are not totally wasting the money you spend here, and earn it back easily.

Offering Bonuses in Your Bookie Operation

If you look at various online sportsbooks, all of these bonuses are not really given outright. You need to earn the bonus first. There are various ways to go about this. For example, in a welcome bonus, you can require a rollover requirement, or require a certain amount of deposit before you can qualify for the bonus. You can configure this with your bookie software. This ensures that each player that will get the bonus will truly spend money wagering. From there, wither through the big that they place in each bet, or any excesses from payouts, you get your money back.

Your pay per head software can also help you look at your players’ activity. If, for instance, you notice that its been a year since your player has joined, you can send a free bet. Or if you notice that your players love betting on the NFL, then maybe offer an NFL playoff free bet. Again, these bonuses are offered to existing players who are already spending money on you, so it will not be too expensive on your part.

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