MGM is the NBA’s First Sports Betting Partner
The recent sports betting related announcement will send you running to start a sportsbook. The NBA will partner with MGM Resorts International as the basketball league’s official gambling partner. This is the first partnership of a gambling company with a major sports league in the USA. This announcement comes at the cusp of an exciting new NBA season.
The partnership in itself is not much news to those in the sportsbook industry. More so, this is a step closer for sports betting’s acceptance in the sports industry. Particularly with US professional sports. This comes months after the US Supreme Court took down the law that banned sports betting in the country. It is a great time to see how sports betting and the gambling industry is being reshaped in the US. It also makes us wonder if other sports leagues will follow in the footsteps of the NBA.
The NBA-MGM Deal in Sports Betting
MGM will be using official data from the NBA in their betting platforms. They will also be working with the basketball league to address the biggest worry of sports fans. They will work together to prevent and detect fraud and the fixing of games in the league. Thus, MGM will also have access to the marks and logos of the NBA as well as the WNBA. They will also be working together in marketing plans and strategies.
Adam Silver, Commissioner of the NBA, has said that sports gambling with be legal and popular in the US. As early as 2014, Silver has been campaigning for the legalization of sports gambling. It is, after all, a profitable partnership for the sports league. The collaboration will enhance the experience of watching and betting on sports. It is also expected to generate a lot of income for both parties. It is, of course, up in the air if it will change the dynamics of the sport.
